Leveraging the Power of Wearables and Devices
With the increase in use of smart clothing, wearables and other health devices and smart technologies (ABI research forecasting device shipments of 485 million by 2018) the drive for consumers to measure and understand in more granular details their health, well-being and fitness is growing.
Clothing brands see a future in using advanced technology to deliver this added value and have integrated components into their apparel to address this growing need. Sports enthusiasts and elite athletes can gain an edge through smartwear that monitors heart, respiratory and movement activity to support and enhance active lifestyles. The everyday athlete or consumer wishing to advance their overall well being or to understand not just what they have done, but how they can achieve a personal goal is core to our focus.
The use of AI and analytics means we can work with organisations to support the delivery of programs that can motivate employees, gather more detailed information on customers for buying or performance behaviours and to offer preventative and intervention programs for healthcare.
With a proven results background in athlete training, performance, protection and monitoring, SMG continues to partner with organisations around the globe to address data insights and deliver results.