SMG celebrates rebrand as they continue to establish leadership in the health tech industry


SMG celebrates rebrand as they continue to establish leadership in the health tech industry

BRISBANE, November 11 2017, SMG Technologies Pty Ltd (SMG), a pioneer of healthcare, insurance and behavioural technology solutions, today announced the launch of its new brand identity. The redesign of logo, social media, website and marketing campaigns highlights a continued direction for the company, as they move away from elite sports and continue to focus their expertise in the healthcare and insurance industries.

SMG, who develop solutions based around their core predictive analytics engine, XELA, have recognised the challenges facing organisations around the collection and management of data sets. Working with companies to identify requirements and return results based on real time data, has allowed them to gain insights into the behaviours of the everyday individual. Innovators in predictive analytics and artificial intelligence, SMG is excited about the direction the company is poised to take on, as they continue to take learnings from their history in elite sport.

Expect to see more from the team at SMG, as they ramp up their marketing activities in the wake of the company’s acquisition of UK based KIN Wellness, providers of the wellbeing platform Kiqplan. This move marks an exciting time for the organisation, who will utilise their learnings through their history in elite sport. Assessing the health and wellbeing of the everyday employee strongly ties in with their understandings of human behaviours through the analysis of data.

Emma Penrose, the company’s head of design, said of the new brand direction, “Being at the forefront of health technology innovation, it was imperative that the design held a fresh, yet timeless presence. It signifies a new vision for the company, with the iconic red instantly drawing attention to the leadership of the brand in the healthcare and insurance industries. The typography, highlights our edge and daring spirit to challenge the status quo in how SaaS products could potentially transform everyday health. The roll out is key in marking company growth, following  the sale of our AMS products, SportsMed Elite and Baseline earlier this year. Along with my team, I’m thoroughly looking forward to embarking upon a journey that supports a rapidly growing innovating company”.

For media and partnership enquiries please contact

Vikki O’Shannessey

Chief Marketing Officer

E: vikkio@smg-corporate.com


About SMG – www.smg-corporate.com

SMG is the master brand and owner of proprietary software products. We employ leading edge predictive analytics and Artificial Intelligence (AI) to aggregate data from multiple sources to deliver valuable business and behavioural outcomes. SMG was founded in 2015 and is headquartered in Brisbane, Australia, employing 30 people in Australia and with teams in the UK and USA.

Vikki O’Shannessey

Chief Marketing Officer

Vikki is a vastly experienced marketing practitioner with 25 years of working with global, industry-leading technology corporations in New Zealand, Australia and the United Kingdom. Vikki brings to SMG a track record of accomplishment in planning and delivering integrated, multi-channel marketing campaigns and is instrumental in shaping the business’ strategic direction, corporate partnerships and new business acquisition.

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Looks like this would have been not only a great way to stay fit but awesome way to raise fund! Our GM in APAC, stomping the stadium!

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