‘The Internet of Things’ is one of those buzz terms of our times, and whilst its exact meaning is contentious, the general premise is relevant to all the changes we’re currently seeing in the world both from an industry and consumer standpoint. The world of sport is no different. This ‘Internet of things’ is shaping our industry and at rate that has never been seen before.
Sport is an industry in which progress is seemingly constant, is thoroughly analysed and readily apparent to the mass consumer audience. Every year, in elite sport, we are witness to new levels of competence. New world records, new challenges and new feats of humankind. It is often wondered what we will see next and how we’re able to keep improving human performance.
These improvements start in the labs. They come from the constant evolution in our understanding of how the human body works, how the human body improves and what can be done to aid this progression. These learnings are then put into practice before becoming widely recognised in elite sport and subsequently available in the amateur, consumer market.
It’s a continual cycle. It wasn’t so long ago that elite athletes started to look more closely at how their diet and nutrition directly affected their performance. Science was used to understand how different nutrients affected the repair of the body when digested at certain times and products were created accordingly.
The sport supplement industry is now one of the biggest in the world.
What we know is that it has become small margins that create the greatest improvements in sports performance, and that once these margins are brought to light, it isn’t long before the consumer market demands to get its hands on it as well.
Those margins continue to be unearthed through science and analysis, but nowadays, we must take a more holistic approach than ever before – cue the Internet of Things. For example: how does the combination of an athlete’s dietary requirements, sleep patterns, oxygen intake post-exercise and slight tear of on particular muscle affect their recovery rate in a warm climate during pre-season training? Complicated variables, to say the least. But these are exactly the types of questions that need to be asked in order to progress new margins in modern-day sport. They’re also the sort of questions we’re now able to answer…
SMG Technologies Ltd (SMG) have been excelling at answering these questions for some time now, and we have been doing so with elite athletes in Australia and abroad via our SportsMed product, which is the country’s leading sports data analytics software. But we haven’t stopped there – our latest target is to answer those same sorts of questions away from the elite sports field, in new everyday human environments. And that is where SMG is now coming to the fore.
A number of competitor companies are continuing to discuss how ‘Big Data’ is shaping elite athlete performance with reference to terms such as ‘predictive analytics’. However, at SMG, we recognise that one vital way we can continue to improve our already world-leading product in the form of SportsMed is to address the fact that pretty soon the consumers will start to ask what relevance this sort of analytics software might have to their day-to-day life. How can something like predictive analytics possibly affect and benefit them? At SMG, we are going to provide the answers…
Not only have we blended the best technical knowledge of data analytics and software development with sector-specific expertise, we also have some of the leading voices in sports science, psychology and dietary medicine onboard in order to create a platform that will streamline and improve a number of facets of consumer and business life – including healthcare and insurance.
Our products provide users with detailed, contextualised and actionable insights that can be used to calibrate everything from training regimes and injury rehabilitation, through chronic health problem management and public policy development, to behavioural marketing and purchasing prompts.
It won’t be long until consumers start to reap the benefits of the level of data analytics seen by our elite sports stars in their SportsMed portal. For example, an increased understanding of your personal patterns and the art of predictive analytics could lead to a better work-life balance thanks to improved productivity from better understanding of what rest and recuperation works for you. Likewise, it could lead to lower health insurance premiums thanks to a level of data regarding your everyday health patterns that you can make available to your insurance provider. Or, in turn, result in a better education for your children thanks to a more clear insight into how the individual habits of children affect their learning process and how therefore this might shape or inform their teachers’ techniques.
The opportunities are there, the time is now and SMG Technologies is proud and excited to be leading the charge for the everyday consumer.