• Experts, scientists and industry specialists.

    We have an on-going global commitment to hire, collaborate and consult with industry advocates, business leaders and prominent academics on their fields of expertise.

    Whether it’s within the team, the client or the community, we understand that relationships are the currency of success – and we trade on integrity, transparency and respect.

Our Team

Our technology is and ongoing development is powered by an expert team from across the world and consists of elite team sport scientists and coaches, leading specialists and elite human performance experts, PhDs in sports, exercise science, mathematics, eCommerce and software engineering. An extended team of support and specialised in-house technical team of designers and developers offer innovative solutions to maintain our global leadership.

With such deep experience, SMG prides itself on knowing what information is really needed, when to affect behaviour change, and how to deliver tangible improvements in performance.

Phd Programme

Dedicated to the growth of sport science, SMG is committed to our successful internship program which provides practical experience for exceptional sports science and business students from local universities.

Working alongside our Technology and Development team and Marketing and Sales teams, students are able to build the knowledge of how to operate and apply an athlete management system in practical work environment.

Powered by a multi-disciplinary team. Backed with science.

SMG was born out of advanced development of a technology solutions that was developed to support the New Zealand Rugby Union, including the All Blacks’ post the 2003 World Cup season. The initial product RugbyMed was designed to manage athlete injuries with a clinical case management platform.

With on-going international investment, the platform continued to enjoy development and refinement by an expert team that delivered two world class solutions for teams sports – SportsMed Elite and Baseline. These products were demanded around the globe and purchase in early 2017 by The Catapult Group to support their global expansion plans. Today the team now focus on XELA to deliver data drive results and Kin Wellness for corporate engagement.

Members include:

  • Business experts with expertise in enterprise, the military and global software organisations
  • Financial and global experts in global regions
  • Nutrition and human performance, sports science specialist consultants to support projects
  • Experts in mathematics, statistics and eCommerce
  • Saas engineering team across the globe

With collaboration from a team of in-house specialists, designers and sales support, solving your data headache is only a conversation away.